Silver Purple Shampoo for Color-Treated, Blonde, Grey & Platinum Hair - Neutralizes Yellow, Deposits Tone (Vegan)

Shop through our Best Sellers, starting with the So Silver Purple Toning System designed to neutralize yellow tones in blonde, platinum, and grey hair.

• Purple Shampoo: This shampoo eliminates dullness and unwanted yellow hues, enhancing shine in blonde, platinum, and grey locks.
• Conditioner: The conditioner is formulated to hydrate dry and porous strands, leaving them lustrous and healthy.
• Triple Power Toning Hair Mask: Ideal for blondes, it brightens and banishes yellow tones, while adding silver sheen to platinum hair or transforming grey into stunning silver highlights.
• Toning Spray: As a buildable toning solution, this spray contains dyes to neutralize yellow tones on blonde and grey tresses.

Explore our popular products: 1. So Silver - Add to Cart 2. Brass Off - Add to Cart 3. Mega Sleek - Add to Cart 4. High Amplify - Add to Cart 5. A Curl Can Dream - Add to Cart 6. Food For Soft - Add to Cart

Customer Reviews: - 4.5 out of 5 stars (44,250 reviews) - 4.4 out of 5 stars (30,962 reviews) - 4.6 out of 5 stars (9,543 reviews) - 4.5 out of 5 stars (5,050 reviews) - 4.5 out of 5 stars (1,431 reviews) - 4.6 out of 5 stars (806 reviews)

Pricing: - $20.00 each

Suitable Hair Types: - So Silver benefits blonde, silver, and grey hair - It's also effective for lightened brunettes - Ideal for frizzy, unruly, limp, fine, curly, and coily hair - Even dry, brittle hair can benefit from its hydration and moisture properties

Key Ingredient: - Purple pigments, blue-violet pigments, shea butter, protein, manuka honey, avocado, and hyaluronic acid are the key elements that neutralize yellow tones and enhance hair health.

Usage: - Use as a leave-in, wash, tone after coloring services. - For maintenance, apply every 2-3 weeks, or twice weekly for optimal results.

Difference in Appearance: - The packaging may have changed, but rest assured, it's still the same high-quality formula with a sleek, modern design. The difference is just a refreshed look!

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